Memo to Mattie Case Study
Summary
Memo to Mattie is a storytelling blog with a unique conversational and intelligent voice to share.
“Memo to Mattie started out as just an idea for a blog. I knew my way around a computer and figured I could make my own little site. Those squarespace ads make it seem really easy. And it kinda was. I made a site or whatever. But it wasn’t quite what I wanted and I discovered that I wanted more than a blog.
Enter Christine! When I put out a call for web designers on Facebook, a mutual friend put us in touch. Chris P. Designs has helped bring my vision to life. Christine’s guidance made space for me to think BIG about something that’s still a work in progress. When you making big moves you gotta start somewhere, right?”
~ Chantá Parker
Objective
Memo to Mattie delivers a personal narrative, passion, and emotion to persuade readers about complex concepts in a relatable manner. Readers will be educated with storytelling, statistics, studies, and history. Readers will leave with shared experiences to help live better lives.
Target Audience
Women who value:
- diversity of womanhood
- appreciate sisterhood
- strive to make the community better
- love a good adventure
Mood Board
Logo Sketches
Logo Development
The logo was developed, and created into a set of guidelines as a resource for the client to use to understand how to represent the Memo to Mattie brand.
Style Tile
A style tiles was created to show the fonts, colors and interface elements that communicate the essence of the Memo to Mattie brand for the web. This ensures a common visual language between the brand and the digital presence.
Promotional Item
Journals were created to empower woman to write about their journey.
Wireframes
Wireframes were created to design the website at a structural level. The wireframes were created to lay out content and functionality
on each page which takes into account the user needs and user journeys.
Website
Memo to Mattie website was developed with PHP, HTML, CSS, and Javascript to integrate into a WordPress platform for the client. The WordPress platform was selected for the client to easily update and change content easily on their own.
Discover More About Memo to Mattie
Memo to Mattie is a lifestyle & storytelling blog that holds the sights, sounds & notes from the journey of Chantá Parker. Check out the music that makes her soul come alive and the women who she finds dope. She will share her perspective on the latest news in criminal justice and reflect on over a decade of work as a public defender. And there’s room for you in this community too! We promise you won’t be disappointed.
~ Christine